Entertainment space is not often mentioned in the classification of space design, due to the particularity of the business model, there are certain technical barriers. We have some thoughts in the course of exploring entertainment space design, let's interpret the mystery of entertainment space design together.
The core exploration of nightclub culture
About the core of nightclub culture, some people will say that of course is the wine culture, in fact, wine is only the medium and adhesive of people's communication; Some people say that party culture, in fact, the party is just one of the forms of people's behavior. The core of nightclub culture is always the relationship between people and music, after the DISCO era ended, the nightclub is more and more healthy, market-oriented, professional, with the national night economy to promote the prevalence of electronic music festival, sound and optoelectronic technology innovation, the influx of young generation of consumer groups, the nightclub ushered in a new era, People rely on interest, interaction and experience to complete social and business activities. In my opinion, the core value is a series of behavior activities derived from music, which is the embodiment of people's spiritual needs. The investment of a large and high-quality single store can be as high as tens of millions, and the price of the same drinks in the nightclub is much higher than the market retail price, reflecting this part of the added value.
An exploration of how to grasp the demands of entertainment industry owners
When it comes to the issue of "how to grasp the demands of owners of the entertainment industry", I believe many people have their own views. The owner's appeal is actually the consumer's appeal, although the bar culture originated in the West, with the improvement of the Chinese aesthetic and the pursuit of fashion, taste is no longer left in the plain decorative style and sense of form, after the time has passed, stainless steel marble, carved Roman Columns, crystal chandeliers, soft bags are no longer the decorative language of the nightclub, they need to be the overall experience of the senses.
The exploration of the overall experience of consumers' senses
Where does the overall consumer sensory experience come from? You may need to think about this a little bit more deeply. In fact, music is the soul of the nightclub, can break through the music hearing, reach more dimensions only photoelectric vision system, the use of lighting, video, special effects props and mechanical devices to cooperate with, interpret music, is to strengthen the participants' sensory experience of the core means, that is, the industry's so-called "stage design", based on the application of sound and photoelectric equipment cognition, We designers began to taste the combination of space thinking and dance thinking to create works, most of the space designers did not set foot in this technical field, thus forming the difference between us and the market, which is also an important reason for the owner to choose us.
The exploration of design creativity
As a designer, I will have my own unique views on space, optoelectronics, aesthetics and creativity. "Space" is the foundation of the system, and the first step of design is to conceive the positional relationship, proportional relationship, and even dynamic relationship of the functional carriers contained in the architectural framework.
The collection of "optoelectronic" equipment and decorative structure is a key element of the formation of the functional carrier, and the collocation and placement of these collections must be considered for the presentation effect to ensure the rationality and maximum utility of each section (such as lighting system, display system, mechanical device system).
"Aesthetics" is the core concept, and the design without aesthetic foundation is meaningless. Every work should be treated like a work of art, and the aesthetic experience should be presented in the work.
"Creativity" is the core competitiveness of the entertainment industry, the biggest difference between entertainment space and other places is that it is dynamic, the combination of sound, optoelectronics and equipment can be ever-changing, creativity refers to the concept of the application level, in the network traffic dominated nowadays, the establishment and dissemination of each brand needs a unique IP, good creativity can quickly form industry recognition for the brand. How to design a dynamic space with great memory points is a topic we continue to explore, and the pursuit of originality is the attitude we should adhere to as designers.
Different from other commercial Spaces, the nightclub is more like a giant performance scene, each person in it is a performer, integrated with music, release pressure and joy with rhythm, entertainment space needs a unique and publicity design language, as a behemoth in the night economy, is already an indispensable place in people's spiritual life, worthy of more attention by design workers.
With the rise of the national happiness index, the spiritual demand continues to rise, and the consumption surplus expands, the entertainment industry shows a development trend that cannot be underestimated, among which the bar is the most typical industry form. Huisen sound and light vision technology focus on bar design, business gradually expanded to KTV, entertainment clubs, nightclubs, hotels and other night design, in recent years and continue to develop to the tooling industry. Design and decoration cases all over the country and Southeast Asia and the Middle East. On the road of innovation and development, Huisen sound and light vision technology has never stopped.
