Running a bar is no laughing matter, and in order to succeed in business, in addition to good wine and good location, you also need to understand a little customer psychology. Today, let's give you an in-depth analysis of what bar customers are thinking about, and how to deal with it as a bar owner.
First, the bar with many beautiful women is really attractive:
People who come to the bar, their eyes are unconsciously attracted to beautiful women, regardless of men and women, who doesn't like to look at beautiful women? This is not only because beautiful women are pleasing to the eye, but more importantly, they can liven up the atmosphere and make the whole bar look lively. Therefore, as a bar owner, you can consider hiring some waiters with good images, or regularly hold some beautiful themed activities, such as model nights, beauty contests, etc., to attract more customers.
Second, the discount store, the heart is wondering:
Many bars offer frequent discounts to attract customers. However, the customer is actually a little bit uneasy about this practice. They think, "Is this store selling because it's not doing well? Is there a problem with the drinks?" Therefore, as a bar owner, you should understand that discounting is not a long-term solution. In order to win the trust of customers, we must rely on excellent quality and considerate service. You can win the hearts of customers by providing quality ingredients, carefully prepared drinks, and attentive service. Don't try to attract customers with discounts, quality and service are king!
Third, the bar that can punch the card is more attractive:
In the age of social media, where young people now like to punch in and post on their moments, a bar that can punch in is undoubtedly more attractive. Customers like to show off their lives and show off their tastes in their moments of friends. Therefore, as a bar owner, you have to work hard in the decoration design to create a unique style, so that customers are willing to take photos and punch cards, a forward this will not give the bar to do free advertising? At the same time, you can also set up some interesting interactive links in the bar, such as featured wall painting, message boards, etc., so that customers have more participation and a sense of belonging.
Fourth, the psychology of taking advantage, everyone has:
The psychology of taking advantage is human nature, and customers hope to get some benefits in the process of consumption. As a bar owner, you can introduce a membership system, points exchange, birthday concessions and other ways to engage in small activities, small concessions to meet the psychological needs of customers. Let customers feel that they have earned, which will not only attract more customers to come to spend, but also increase their return rate.
Fifth, young people want atmosphere, middle-aged people want feelings:
Young people and middle-aged people come to bars, they have different needs. Young people like to be lively, like to have fun, like to have a vibrant atmosphere, while middle-aged people pay more attention to feelings and comfort. As a bar owner, you need to adjust your business strategy according to the characteristics of your target audience. For example, for young people, you can launch some fashionable theme parties and interactive games; For middle-aged people, you can play some classic old songs, provide some nostalgic elements, etc.
Six, the number of people is small, great attention:
The number of people in a bar has a great influence on the psychology of customers. When there are many people, customers think that the bar must be fun and atmosphere; A small number of people, it can make people feel lonely and boring. Therefore, as a bar owner, you need to find ways to create a lively atmosphere. For example, you can invite some performers and hold some interactive activities to attract customers. At the same time, attention should also be paid to controlling the flow of people to avoid overcrowding affecting the customer experience.
Seven，Word of mouth is crucial:
Word of mouth is very important for a bar, and everyone says that the bar is good, it must be good. A good reputation can bring a steady stream of passengers; And a bad word of mouth can put a bar in trouble. Therefore, as a bar owner, you should pay attention to word-of-mouth construction, provide quality service and unique experience to do a good job of word-of-mouth, so that the guests are full of praise. At the same time, you can encourage customers to share their experience on social media, increase the visibility of the bar, and new customers will naturally flow.
Eight, wine quality, can not be sloppy:
Quality is the lifeblood of a bar. People come to the bar, they must be drinking! But, ah, today's customers are smart, they know the truth about cheap and no good. Therefore, bar owners should strictly control the purchase of alcohol when purchasing alcohol, do not make some fake wine and inferior wine to fool customers in order to save money, and ensure that the drinks provided are high quality, safe and reliable. And those who only want to buy cheap, buy low price group customers ah, to tell the truth, they will not become your repeat customers oh!
In short, it is difficult to open a bar, the key is to understand customer psychology, pay attention to quality and service. As long as you do these things, the business will be booming!
