The current KTV industry "party storm" has landed all over the country, mushrooming new stores are basically medium and high-end positioning. Rich sound and photoelectric, high-end product supply chain, high-tech marketing mode......
With the rapid rise of PARTY K, the problems faced by PARTY K also come one after another.
How to solve the problem of talent shortage?
How to solve the problem of homogenization of business content?
How to solve the problem of excessive investment and serious losses?
PARTY K, a bubble or a lifeline? How did PARTY K rise?
The rise or decline of an industry lies in changes in consumer demand.
Compared with the KTV boom 10 years ago, the current KTV has been labeled as "young people increasingly do not want to go", mainly because of the gradual diversification of modern life entertainment, theme restaurants, clear bars, livehouses, art exhibitions, script killing, talk shows and other new tricks emerge in endless stream, and people can choose more and more entertainment.
In the face of the changed consumer market demand, the speed of some KTV updates is relatively lagging behind. Whether it is volume KTV, business KTV or bars, in recent years, the performance has hit a bottleneck, many investors need a new model to lead the industry out of the dilemma.
That's when PARTY K arrived. In the beginning, some PARTY K's monthly sales could reach 5 million or even nearly 10 million. This seems to be a new KTV vane, which seems to be able to get a share of the new model. Suddenly, investors poured in, and PARTY K blossomed everywhere.
What is PARTY K?
PARTY K is a PARTY KTV, but what exactly is a Party K? In fact, there is no unified concept, specific, official statement. Generally speaking, KTV is divided into hours of consumption-based sales KTV, and service, box consumption-based business KTV. Among them, the quantity of KTV pays more attention to meet everyone's K-song demands, and chooses a time to enjoy singing. Business KTV serves more high-end business consumer groups, often focusing on providing a good place and service.
The emergence of PARTY K well combines the advantages of the two existing KTV, and at the same time combines multiple leisure and entertainment methods such as bars, and constantly innovates and integrates.
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After entering a PARTY K, you will find that it not only has cool design, trend karaoke and social play in line with the taste of the new generation, but also has enjoyable food and wine SHOW, professional butler service and other interactive links, integrating sound and electricity, beautiful and ceremonial sense......
Compared with traditional KTV, PARTY K has the following characteristics:
1. Exquisite and luxurious decoration with diversified design elements;
2, the production of hard, delicious and fun,
3. Hard work has been done on the culture of hosting guests
4. Spare no effort in building the marketing team;
5. Good research on customer interaction;
6. Breakthrough in detail service.
Where are the best places to invest in PARTY K? If you want to build an excellent PARTY K, you need to analyze the following conditions:
1. Analyze what kind of urban areas have shop conditions.
Not all regions and regions are suitable for PARTY K, especially high-end PARTY K. Some small cities can not meet the requirements in terms of consumption and volume, and this area can only do the subtraction mode of PARTY K. It is necessary to do KTV with different consumption positioning and models according to the positioning and potential of the consumer market around the country to avoid causing an investment bubble. For example, if you invest in a city area with a number of bars and business is hot, the location of the new store is located near the bar, the success rate of the high-end PARTY K in this area is 99%. On the contrary, investment in the high-end PARTY K does not have potential.
2. Can we find a manager who understands the brand bar and has comprehensive experience in KTV?
Mass-selling KTV and bar experience are indispensable. First of all, investors must understand the business model of PARTY K, and then they need to investigate, study, research and precipitation. After having the cognitive ability of certain model products, they should plan and implement them in an orderly way.
PARTY K's biggest hidden dangers and pain points are: talent, business content. Business content to create artificial points, the lack of professional teams and talents, resulting in "content" lag, not novel, improper control and trading, the formation of excess investment, more than worth the loss.
3. PARTY K can not only do high-end, but also do the positioning of mid-end toward mass consumption.
When the hardware investment is reduced, the content and manpower of the business model are controlled or even compressed, PARTY K has made some adjustments, even major adjustments, in the quality of its business and the customer groups targeted at consumers. Many investors also call this popular PARTY K a "mass-market" + "PARTY K.
What makes a successful KTV PARTY K? At least it's PARTY K for the money.
If it is not profitable, even if the store is famous, investing in top hardware, it is still futile.
After blind and follow the trend, the KTV industry will slowly return to rationality, more is the emergence of a reasonable investment, controllable operation, reliable trading, profitable "volume" + "PARTY K model.
What is the "volume +" PARTY K mode?
"Volume +" PARTY K model is not with the word "volume", but a mode of positioning. The KTV investment scale and consumption positioning of high-end PARTY K will be optimized and adjusted, the investment capital will be reduced, and the consumption positioning will be oriented to the public and mid-end consumer groups.
The investment of 10-20 million high-end PARTY K will be optimized into a mid-end mass positioning ranging from 5-8 million, product content management restructuring and innovation, consumer groups for mass consumer groups, can also reach a considerable part of the mid-end customer group, and profit can still be maintained at 30-35%, compared with the traditional mass-market KTV, The investment will not have too high fluctuations, and the implementation of the business content will not be too challenging, and there is more room for development and profit space.
PARTY K gives traditional KTV a chance to breathe. Try to integrate innovation and upgrade from gameplay, marketing system, brand building, customer management and professional services, explore new gameplay in a reasonable way, and constantly try to meet the changing market. Make customers happy at the same time, open the door of the party social; On the basis of meeting the high requirements of entertainment, it further improves the entertainment experience of consumers.
The PARTY K wind continues to blow, does it mean that the traditional KTV is no longer possible? Does that mean the KTV industry is dying? Not really. But some KTV people in this industry can not do, is the business model of some stores can not do.
